St. Ann's Wine Event
St. Ann's Wine Event is an annual wine tasting to benefit the senior citizens of St. Ann's Community in Rochester, New York. When the event began, it was a casual occasion—an affordable price for an incredible value, featuring hors d'oeuvres and a large selection of fine wines from all over the world. As the event evolved over the years it started to become a formal occasion with higher price points and a full course dinner menu including wine pairings. While this progression sounds ideal, St. Ann's noticed a major decrease in participation.
For this year's event, St. Ann's wanted to bring back their loyal patrons as well as maintain some of the new guests from the formal events. They decided on 2 different price levels, 1 which includes a fine dining menu and wine pairing, and another including their original affordable price for the tasting event only.
The concept of the visual campaign, "Like our finest wines, we're getting better as we age", was to tie in the relationship between the wine event and the senior citizens of St. Ann's Community. Wine is known for its aging process and only getting better over time. The same can be said for the seniors of our community, gaining knowledge, experience, and wisdom as they age. Even St. Ann's wine event is maturing as the years progress, trying to become better and better with time.
Advertising, Graphic Design, Print Design
Positive Negative Magazine Volume 6
Art direction and editorial spreads for Positive Negative Magazine.
Art Direction, Editorial Design, Typography
Rebranding concept for greenhouse and conservatory. Includes logotype, print, and parallax scrolling web design.
*This is a student project. All photography is appropriated and copyright to the owners.
Branding, Creative Direction, Web Design
Backside Board Shop
Concept branding and marketing strategy for a small, locally owned snowboard shop. The logo features a handmade typeface to emphasis the gritty look and feel of the niche company.
The marketing strategy is based on the buying trends of young males ages 15-25. Researching the behavior of this generation has concluded in promoting through free gear, social media and web presence, and sponsored competitions.
The free gear will include t-shirts, stickers, and buttons allowing for the consumers to promote Backside Board Shop when wearing or sharing these items.
Social media and web presence will be highly interactive. Customers will be encouraged to participate in online discussions, blogs, and forums and all activity will be updated and responsive by Backside's management and staff. All gear that is for sale in the shop will be available for purchase on the website.
Finally, Backside Board Shop will sponsor and promote local events and competitions. Professional snowboarders will attend as often as possible to judge comps and hold signing events. Posters will be distributed throughout the city and surrounding area as well as online to promote these events.
Advertising, Branding, Graphic Design
Corning Museum of Glass
Corporate identity update and rebranding concept for the Corning Museum of Glass. Located in Corning, New York. www.cmog.org
"Look around you and you'll see glass everywhere. At The Corning Museum of Glass, glass isn't just for looking at or looking through. At our Museum, you can explore, research, touch, work with, and interact with glass.
A truly unique Museum experience, The Corning Museum of Glass offers:
• The world's best collection of art and historical glass. More than 45,000 objects trace 3,500 years of glassmaking history. Read our collections policy.
• Hands-on exhibits that tell the story of the science and technology behind innovations in glass.
• Live, narrated glassblowing demonstrations all day, every day.
• Make Your Own Glass, the Museum's unique try-it-yourself glassmaking program.
• A fully equipped glassworking Studio offering year-round courses in all levels of glassmaking.
• The Rakow Research Library, the world's library of record and the finest collection of research materials related to the art, history, craft and technology of glass.
• An 18,000 square-foot GlassMarket, where you can purchase glass treasures from around the world.
The Corning Museum of Glass is where the world—from serious scholars to those simply interested in discovering—turns to learn more about the art, history, craft, or technology of this incredible material. Spend some time at our Museum, and we guarantee you'll learn to see glass in a whole new light."
Branding, Design, Graphic Design
A selection of logos developed for both conceptual and existing companies.
Branding, Graphic Design, Typography
Brand Identity and Label Designs for the craft distillery Paradox Brewery. The ambigram logo reflects the contradictory nature of the name Paradox, and also the deceptively complex beer.
Branding, Design, Graphic Design
Men's and Women's Jackets Hangtag design concepts for snowboard outerwear company FOURSQUARE.
Graphic Design, Packaging, Print Design
Brand Identity and Collateral Design for the caffeinated iced tea, "Eos Tea"
"Eos is known as the Greek Goddess of Dawn. At the start of each day she rises up from the sea and into the sky to open the gates of heaven and allow the rays of the sun to disperse the mists of night and awaken the people of earth.
Eos Tea has infused each beverage with the same amount of caffeine found in a cup of coffee. Now you can enjoy all the healthy benefits of tea with the boost of caffeine you need to start your day.
At Eos Tea, it is our mission to bring you only premium quality teas, botanicals, and ingredients. Our goal is to enrich people’s lives through the experience of extraordinary teas by providing an alternative source of caffeine for an invigorating and healthy lifestyle."
Graphic Design, Print Design
Nature's Harvest Organics
Brand Identity for Nature's Harvest Organics
Book Cover Design
Book cover designs for the classic novel One Flew Over The Cuckoo's Nest.
RIT Training Camp 2011
Graphic illustration booklet cover design and inside schedule layout for Rochester Institute of Technology's annual Student Staff Training Camp. 2011
Graphic Design, Digital Art, Illustration